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The Times Case Study - Audience and Industries

 Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? There is not a lot of colours, there are a lot more text and larger paragraphs along with a more sophisticated vocabulary, a good quality of journalism and less pictures suggest that their newspapers are more serious and eductated. The lack of pictures are less entertaining but more serious. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged ...
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Newspapers: The Times - Language and Representations

  Language 1 ) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers ? The main story on the cover shows the Fujitsu scandle, this appeals to the readers as it is very well written, has good vocabulary and has been researched by journalists as well as its focus on hard news. This provides them an in-depth sight on whats going on. 2) How is the presentation of this story different to how the Daily Mirror presents it?   The Daily mirror suggests that Vennels and the company Fujitsu is evil and that they are the perpatrators for hurting victims for personal gain as well as showing how they are running away to get away with it. The Times represents them as Heroes who try to fix their mistake as well as leave their position as if theyre funishing themselves, mentioning how they pay a sum of money back... but not all. 3)  How is the Times front page designed to reflect broadsheet newspaper conventions? The Times fro...
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Final Statement of intent

  The song that I have chosen is 'Karma' by the creator of Or3o because the song sends a message that you should be resistant to people who try to bring you down from your dreams, their own actions will bring them their own karma. In that song, diegetic messages like "Karma is what you make" actively tells the audience and the characters in that video that there will be consequences of what we do.   My video will involve the use  of mise-en-scene in order  to give a sense of emotion to the audience to highlight the suffering caused by bullying. My video will highlight the way to improve the community by sending the message that you should not waste your energy and time on people who bring you down, that you should focus on building up on your dream and succeed. I will use  to show how the protagonist is more superior and the villain is more inferior. This tells the audience that if you have your goals right, you'll always be on top. I will use a low an...
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Newspapers: The Times - Introduction

  1) What year was The Times founded and when did it start using the Times name? The Times, founded in 1785 as the Daily Universal Register, is the oldest national daily newspaper in the UK.  officially adopted the name  The Times  three years later, on January 1, 1788. Founded by John Walter in London, it was the first newspaper in the world to use "Times" in its title.   2) What content did John Walter suggest the paper would offer in the first edition? Political News:  Observations on the dispositions of both British and foreign courts for the political reader. Debates:  Reporting on parliamentary debates for those interested in public affairs. Trade and Commercial News:  Attention to the interests of commerce, with a strong focus on advertising. General Information:  A "faithful recorder of every species of intelligence". Amusements:  Features for entertainment. Morality:  A promise that the paper would not contain content that ...
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Newspapers: Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  The audience is heavily skewed toward older readers, with 66% aged 55+ and almost half (46%) aged 65+. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The stories are gossip based and this appeals to the lower class because it is more entertaining. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal.  One of the main reasons we read newspapers is for entertainment....
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Newspapers: Daily Mirror - Language and Representations

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: title Pug:  attract the reader's attention and promote specific content such as offers, the paper's price, or issue numbers. eg captions. Splash Head: main, lead story on the front page, which is designed to grab the reader's attention. It is characterized by the largest headline on the page, often accompanied by a dominant image.  Slogan: brand identity but in a sentence. its short, and recognisable.  Dateline: The date it was published Byline:  the line of text, usually under the headline, that credits the author of the article, stating their name and often their title or affiliation,  Standfirst: a short, introductory summary of an article, appearing just below the headline but above the main body text, designed to hook the reader by expanding on the headline and prev...
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Introduction to Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? Tabloids typically feature sensationalised news focusing on celebrity gossip, crime, human interest, and sports. 2)  What type of news can you typically find in a  broadsheet  newspaper? A broadsheet newspaper typically features serious, in-depth news on politics, economics, international affairs, and cultural issues. 3) If someone is  left-wing , which political party in the UK are they most likely to support? Which newspapers would they be likely to read? They are more likely to read the Daily Mirror because it is more suited towards lower class people. left-wing party is on the labour side so they are looking towards parties that support the people and not businesses. Left-wing (Socialist): in favour of social equality and reform. The Labour Party is considered left-wing and the  Daily Mirror  generally supports Labour and left-wing causes. 4) If someone is  right...
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