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Newspapers: Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  The audience is heavily skewed toward older readers, with 66% aged 55+ and almost half (46%) aged 65+. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The stories are gossip based and this appeals to the lower class because it is more entertaining. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal.  One of the main reasons we read newspapers is for entertainment....

Newspapers: Daily Mirror - Language and Representations

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: title Pug:  attract the reader's attention and promote specific content such as offers, the paper's price, or issue numbers. eg captions. Splash Head: main, lead story on the front page, which is designed to grab the reader's attention. It is characterized by the largest headline on the page, often accompanied by a dominant image.  Slogan: brand identity but in a sentence. its short, and recognisable.  Dateline: The date it was published Byline:  the line of text, usually under the headline, that credits the author of the article, stating their name and often their title or affiliation,  Standfirst: a short, introductory summary of an article, appearing just below the headline but above the main body text, designed to hook the reader by expanding on the headline and prev...

Introduction to Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? Tabloids typically feature sensationalised news focusing on celebrity gossip, crime, human interest, and sports. 2)  What type of news can you typically find in a  broadsheet  newspaper? A broadsheet newspaper typically features serious, in-depth news on politics, economics, international affairs, and cultural issues. 3) If someone is  left-wing , which political party in the UK are they most likely to support? Which newspapers would they be likely to read? They are more likely to read the Daily Mirror because it is more suited towards lower class people. left-wing party is on the labour side so they are looking towards parties that support the people and not businesses. Left-wing (Socialist): in favour of social equality and reform. The Labour Party is considered left-wing and the  Daily Mirror  generally supports Labour and left-wing causes. 4) If someone is  right...

December Mock Exam: Learner Response

 1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. 5+  WWW: Kamile, effective use of notes to analyse section A TV Qs Well done for ensuring  you answer every question in time given. NEXT STEPS: 1) Add more specific examples / theories to your 20-mark essay. 2) Remember Q 5 is a synoptic. add CSPs across the course to support. 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  all sounds generated within the world of the drama any example of dialogue from the extract such as ‘When Lyra says, “So you’re a kitchen boy then?” 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - th...

OSP: Rashford & Kardashian - Audience and Industry

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  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford's audience includes demographics like young people, football fans, and supporters of social causes, while Kim Kardashian targets demographics like fashion-conscious individuals, aspiring entrepreneurs, and followers of pop culture and beauty. Psychographically, Rashford appeals to those who value social justice, personal growth, and sports, while Kardashian attracts those who seek entertainment, lifestyle inspiration, and are interested in celebrity culture and entrepreneurship.  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford engages his fans and makes them feel part of his brand by being authentic and using his social media platforms to discuss ...

OSP: Kardashian and Rashford Language and Representation Blog Tasks

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  M: Brand logo= (symbolic and verbal code) name on it minimal text, unique, sans serif Profile picture+ banner (nonverbal code) = reinforce his sports star persona as a football player. K: Homepage link= first designer resell site, this website selling clothes actually worn/owned by the Kardashian. Link to her shop = using website social media to sell product or promote brands reinforces her net worth. online presence all about money. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Minimalistic logo presents his humility (modern) his name is on it, unique. ----> recognisable because of it being a unique style. promoting books and other b...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005, Twitter in 2006, and Instagram in 2010.  2) What is the definition of an influencer? a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Huda Kattan, who founded the Huda Beauty brand and has over 54 million followers on Instagram. The Creator Union; andaUS trade association, the American Influencer Council. Mega influencers such as Kylie Jenner (233 million followers on Instagram) can earn as much as $1m per post. Even the Government uses them: last year it paid influencers including Love Island stars to promote the NHS Test and Trace service. 4) How big is the influencer industry according to the article? the influencer marketing indust...