Newspapers: Daily Mirror - Audience and Industries
Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. The audience is heavily skewed toward older readers, with 66% aged 55+ and almost half (46%) aged 65+. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The stories are gossip based and this appeals to the lower class because it is more entertaining. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. The main reason we read newspapers is to find out what is going on in the world around us. We find out news, different opinions and catch up with the latest gossip and scandal. One of the main reasons we read newspapers is for entertainment....