OSP: Rashford & Kardashian - Audience and Industry
Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Marcus Rashford's audience includes demographics like young people, football fans, and supporters of social causes, while Kim Kardashian targets demographics like fashion-conscious individuals, aspiring entrepreneurs, and followers of pop culture and beauty. Psychographically, Rashford appeals to those who value social justice, personal growth, and sports, while Kardashian attracts those who seek entertainment, lifestyle inspiration, and are interested in celebrity culture and entrepreneurship. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Marcus Rashford engages his fans and makes them feel part of his brand by being authentic and using his social media platforms to discuss ...