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Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. Band came together because they were friends from school so their band is authentic. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking). Older fans would enjoy a sense of nostalgia from the 1980s-style performance video. 3) Pick out three particular shots, sc...
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BLACKPINK - How You Like That: Blog tasks

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  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? -Fans known as Blinks -female teenagers and young women -UK, USA, Philippines, Indonesia 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. There is a lot of diversion used, examples such as many fast paced cuts. They post videos on YouTube, Instagram, etc because that's where users can interact and use comments for that video. There are a lot of costume changes and the fans can copy those looks because they...
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Music Video final index

3)Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks  2)BLACKPINK - How You Like That: Blog tasks 1)Introduction to Music Video: Blog tasks
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Introduction to Music Video: Blog tasks

Answer the questions below to complete your introduction to the Music Video topic:  1) What are the key conventions of music video? Music videos typically feature movement – often fast paced  in  actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? Music videos became a major part of the music industry in  the early 1980s , particularly with the launch of MTV in 1981, which made them an essential tool for music promotion.   4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? The launch of MTV because  big budgets were spent on producing innovative and cre...
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Advertising assessment learner response: blog tasks

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW; Kamile, fairly good response for Q4 on Galaxy CSP. You provide relevant examples with narrative theories e.g Todonor's Equillibrium theory. EBI: Make sure you read the Q's carefully e.g Q1-identify a due assesment conclusions? Q2- How is race?ethnicity related in the NHS representation advert?   2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 6 Q3: 2 Q4: 8 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier. • Encouraging women to have a competitive ‘winning’ approach to washing...
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Heat case study: blog tasks

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'.   helping readers  navigate TV and streaming.   promises style for  everybody, no matter what shape or size, and their  team test fashion and beauty products .     Life Hacks gives readers down-time  inspo by curating the buzziest experiences in  travel, food, fitness, wellbeing and homes. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? They offer celebrity news which would give readers conversation starters to show off their knowledge with their mates.  3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer clothes, fashion, make-up, hairstyles for cheap and life hacks for food, fitnes...
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