Gender representation in advertising: blog tasks

 


1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.





2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.




3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
Women sexualised, stay in kit5chen and clean, makes them seem happy to clean, always pretty with makeup, wears dresses.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
Wears male clothing, or dresses that show off curves, fragrances that make a woman more attractive to a man, or to buy more shoes for every outfit which is a stereo type that women have lots of shoes.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 
Not too much of a difference, they still have issues with women stereotypes. HOWEVER, some women are now portrayed wearing male clothes but still womanised.





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