Introduction to advertising: blog task

 


Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

1) image showing the product
2)unique selling point that makes the product special or different.
3)setting/colour scheme with connotations.
4)Logo sometimes with brand name or just a picture.
5)Slogan a catchy catchphrase 
6)some texts is an anchorage text, it gives extra information about product.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

Uses skittles to represent the rainbow (colour schemes). they could've drawn a normal rainbow, but they took a step further and used skittles as they have all the colours and fits with the slogan "taste the rainbow." The brand name is in the centre of the advertisement and is also showing the product.

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity


2) An advert that uses shock tactics or a controversial idea




3) An advert that creates a a strong emotional connection to the audience




Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of representation in media - subverting the typical representation of gender. We will be studying this next week!)

Extension tasks

If you have completed an in-depth analysis the Skittles advert and some research into classic adverts, do some additional research into creative or powerful print advertising. 

Task: Find an example of a print advert for EACH of the following:

1) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

2) A foreign advert that you can understand despite the language barrier


3) An advert that subverts gender representations 






Finally, read this excellent Forbes article on seven of the most effective adverts of all time. Which do you think is the best and why?

The Red Bull Gives You Wings Campaign

The slogan where wings are mentioned represents freedom and carefreeness. gives energy and makes you feel caffeinated and more capable of doing things.






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