KAMILE's blogs

  1 )  Advertising assessment learner response   2) Tatler: case study blog tasks 3) Heat case study: blog tasks

  Task 1 Create an A4 document in Photoshop. Choose a font to represent the following words (you may need to Google their meanings). Think about: UPPER or lower case? Font size? Angle? Position on page? Mistake Harmony Falling Personality Elastic Emperor Brittle Globe Radiation Relax Madness Task 2 Choose three of the words and create an instant graphic identity for each (see image right). Use the tools, effects and colour available in Photoshop.  Task 3 Create your own magazine and design a graphic identity for it in Photoshop.  Choose a font which represents the name Add an image, shape, colour or slogan that combines with the name to create a brand identity for the magazine.

  1) What is an advertising campaign? An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself. The best campaigns have an  emotional impact  on audiences. 2) What is the objective of the NHS Represent campaign?  The objective of the NHS campaign is to get more diverse people to donate blood because they are more likely to have a unique blood type. 3) What does this advert want people to do once they've seen it (the 'call to action')?  This advert wants people to donate blood to save a life. 4) Why is the advert called 'Represent'?  This advert is called represent because there are many people who represent our communities, jobs etc, but there isn't enough people who represents blood donors. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are fa...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: kamile, strong response for Q6 You make strong arguments which are close to the statement and refer to the film csPs. EBI: A careless mistake for Q1 revise connotations. Include specific media terminology when analysing unseen media products  2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:0 Q2:1 Q3:5/8 Q4: 2/2 Q5:2/2 Q6:16/20 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I was confused between smoking and suicide on Q1. Q3 I should've added more media codes and link some stuff from t...