KAMILE's blogs

  1) What is a   conglomerate  in the media industries?  a very large organisation that owns different types of media company 2) What is a  subsidiary ? a company controlled by a holding company. 3) What are the benefits for media companies of  vertical integration ? 4) What are the benefits for media companies of  horizontal integration ?  maximise profits and ensure a return on investment by controlling the entire process. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -  the relationship between gaming franchises like Call of Duty or FIFA and the music industry , where popular songs are featured in the games and thus gain exposure to a broad audience. -Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. -Procter ...

  1)  List any tasks you have that are missing or incomplete. NONE 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. ALL GREEN 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media. revise demographics and psychographics revise mise-en-scene, and everything from last term. memorise keywords and definitions.

  1) Write a definition of a   passive  audience:  This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:   the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for ...

1) What is the preferred reading of a media text? The message or ideology/ belief the producers want the audience to believe. 2) What is the oppositional reading of a media text? When the consumer takes away an opposite message or belief different to what the producers intended. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The position creates the image of young people to be antisocial and as criminals as they were portrayed as gang members who kill older people. therefore, the audience respond negatively to the teenagers but positively to the protagonist. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? young people are being portrayed as bad and evil, most are not and may take some sort of offence. therefore they feel like victims and believe they are innocent. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: very good assessment, Kamile! Detailed  response and analysis of the unseen media product with specific media terminology used. EBI: more specific examples of  how/why  mise-en-scene is /was used in the water aid advert. more examples of how/why children are used too. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 1 Q3: 7 Q4:1 Q5:3 Q6:3 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I did really well for the analysis for the unseen advert as i had a good understanding of denotation, annotation and explain why it was used. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help yo...

  1) What information do media companies use to create a demographic profile of their audience? Demographic classification: Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies do this because although most people may fit in a demographic, it doesn't mean they have all the same interests. Therefore, they use audience profiling which would find people who are interested in that certain media product. 3) What are the seven different Psychographic groups?  The Aspirer,  the explorer,  the reformer,  the mainstreamer,  the succeeded,  the struggler,  the resigned. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer, wants luxury brands, on trend. wants status. The explorer, like to discover new things, wants discovery.  The refo...