1) What is independent cinema and how is it different to Hollywood blockbusters? Independent film is cheaper to produce and doesn't have any celebrities as an actor, doesn't use lots of CGI unlike Blockbuster movies. 2) What is I, Daniel Blake about? 59 year old guy who has a heart attack and is no longer allowed to work and earn money. he seeks support from UK government. crosses paths with a single mother who has two kids and struggles with money (homeless) Daniel fights for dignity. 3) Who directed I, Daniel Blake and why is this important? Ken loach, he has director power. he makes film style about social realism, shows issues about poverty and unemployment. he is not rich and didn't intend to become rich. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. traditional trailers + print adverts, the movies for cinemas. disruptive marketing (...