I, Daniel Blake: blog tasks

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent film is cheaper to produce and doesn't have any celebrities as an actor, doesn't use lots of CGI unlike Blockbuster movies.

2) What is I, Daniel Blake about?

59 year old guy who has a heart attack and is no longer allowed to work and earn money. he seeks support from UK government. crosses paths with a single mother who has two kids and struggles with money (homeless)

Daniel fights for dignity.


3) Who directed I, Daniel Blake and why is this important?

Ken loach, he has director power. he makes film style about social realism, shows issues about poverty and unemployment. he is not rich and didn't intend to become rich.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

traditional trailers + print adverts, the movies for cinemas.

disruptive marketing (grerilla), projected the title name of film on the parliament to get attention and main purpose of the movie. audiences would see that and look it up on google.

film was premiered in Newcastle instead of London because it was filmed there. it got local support.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

disruptive marketing (grerilla), projected the title name of film on the parliament to get attention and main purpose of the movie. audiences would see that and look it up on google.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

BFI gave £300k, estimated to cost £2 million.

profit is £11 million.

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

British film institution and BBC films.

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

British board of film classification. and it was rated 15.

9) What aspects of the film contributed to the film's age rating?

strong political message, political tensions, employment issues, healthcare strain

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

Yes because the film was given critic success, exhibited in 24 countries, grossed £11million and was an award winner due to it being the biggest profit for a movie in the UK. while Black widow was like every other avengers movie, despite it obviously earing more than I, Daniel Blake, it was a loss compared to their more successful movies. It did not create a big impact like  I, Daniel Blake did.

Grade 8/9 extension tasks

Read this Media Magazine article on the disruptive marketing campaign used to publicise I, Daniel Blake. Media Magazine is an excellent publication aimed at A Level Media students and it's a great resource for GCSE students aiming for the top grades.

Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?

I, Daniel Blake is an A Level Media text for another exam board. Watch Media teacher Mrs Fisher's YouTube lesson on I, Daniel Blake and make notes on the key points she makes.