advertising index

 1)Introduction to advertising: blog task

2)Gender representation in advertising: blog tasks

3)OMO advert: blog tasks

4)Galaxy 'Chauffeur' advert: blog tasks

5)Media assessment 2 learner response

6)Represent NHS Blood & Transplant campaign: blog tasks

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Camera movement and editing: blog tasks

  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. 1- Handheld, The director must've chosen this type of camera movement to create a sense of realism and urgency as it is used throughout most of the scenes. This affects the audience by making them feel as if they are witnessing this whole scene. It makes the scene appear more lively in a way. 2- Track/Dolly, The director had chosen this type of camera movement to somewhat smoothly move towards the newspaper. as if it was following a persons point of view who payed some attention toward the newspaper that had the protagonist's face on it which then cut to the guy holding the newspaper and then cuts to the protagonist. This affects the audience by creating some tension and perhaps also lead a bit of narration to the story ...
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OMO advert: blog tasks

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  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as feminine, doing housework and in makeup with neat hair and dress despite being at home. It was like this because during ww2 men were at war and women took male jobs, now they want to turn it back. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is the slogan, it is catchy and has the white speech bubble like thing behind it. It looks like a comic which was popular at the time, and also resembled radio in a way but also at the same time looked part of the product.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Neatly done hair, smiling, dress, hea...
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