Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

Band came together because they were friends from school so their band is authentic.


2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

0:37   I picked this because it showed a closeup shot of the main singer. I feel like this would've appealed to the fans

 because it kind of introduces them this guy.
2;08    I picked this because It showed a medium shot of the whole band. I feel like audiences would've liked it because they wore causal clothing which makes them seem real and can relate top the audiences.

2;21    I picked this because it showed the lights as well as the low quality resolution of the video. I feel like the audience would've liked it because they didn't go for the best t6echnology. they went with old technology which made older fans feel nostalgia.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

In 2005, fans took a leading role in making the Arctic Monkeys famous by being able to share their songs with other people on P2P. Which helped increase the popularity for the band as YouTube wasn't that famous back then.

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

They wanted their fans to think that their video isn't that good which is hinted by 'Don't believe the hype'. as they used old technology, wore casual clothing, and only played songs in one take so if they made mistake in a performance, they didn't restart, they kept it in.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.

Their fan base moved online, creating online communities where they could share songs and information.


2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Myspace was released in 2003 and was one of the first major social networking sites. Myspace was used by bands and artists to gain fans without the need for a record company. P2P file sharing basically sent the song physically as in you didn't need the internet to play the song meaning people who had that file owned it. When something is free, people want to take it. Therefore, it gained popularity.


3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic Monkeys were formed as an authentic band in 2000s, they were friends from high school who enjoyed music and became famous from having free exposure in people P2P file sharing with others which spread. Blackpink  was formed  in 2016 by Korean entertainment company YG Entertainment, became popular by posting videos on YouTube which became big in 26th June 2020.


4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkey's record label is Domino. Whatever People Say I Am, That's What I'm Not became the fastest-selling debut album in UK chart history, selling 363,735 copies in the first week.

they chose and independent record label because the owner was using a down to earth approach into running the business.


5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

I believe that the internet was a positive development for the music industry in general because Now they can get a larger fanbase than just one town, the whole world can listen. You can find any song over the internet, you do not need to always pay to get a copy of a song. Songs can get popular quick, eg songs on tiktok can be used as trends which will gain popularity quick. People can buy tickets from online to go to concerts. smaller more niche genres and artists can find a fanbase on the the internet. People can find new genres and tastes and post their own songs as well.