BLACKPINK - How You Like That: Blog tasks

 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

-Fans known as Blinks
-female teenagers and young women
-UK, USA, Philippines, Indonesia

2) What audience pleasures are offered by the music video for How You Like That?
  • Diversion: music video conventions – performance, effects, fast pace etc.
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.
There is a lot of diversion used, examples such as many fast paced cuts. They post videos on YouTube, Instagram, etc because that's where users can interact and use comments for that video. There are a lot of costume changes and the fans can copy those looks because they might think it looks nice.
They speak Korean and sing mostly Korean so western audiences can learn the language.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

(0.19) The scene shows one of the girls in a blue ocean themed room and of her sitting down in clothes covered in gem stones, I chose this because it seems like the scene could represent that performer's style and fans could enjoy that because she looks really pretty to look at.
(1.16) The scene shows an establishing shot of the colourful Egyptian area and her wearing a bob and clothes designed for summer wear. audiences would like this because its like they are trying to breach to more audiences. I chose this because it was a very difference change in scene compared to others as well as the music changing to a more Egyptian feel.
(2.07) This scene shows a closeup of a girl in a pink and black setting, this links to the brand identity 'BLACKPINK' , this appeals to audiences. I chose this because it was sudden and was cutting in-between dance scenes.

4) How was the How You Like That music video marketed and promoted to the audience?

-Videos release proceeded by a series of teasers
-Social media account (posters and photos)
-A reality show (24/365 with black pink available on YouTube)
-Choreography released in July 2020
-aimed at teenagers which was to gain a wider distribution and create hype by allowing them to interact.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-Pop is a global phenomenon  and became so popular because it was a unique and new genre as well as using addictive melodies to drag audiences into remembering the songs as well as its popularity helped grow because of it being posted on social media like YouTube where audiences can interact with it and share the songs with more people.


Industry

1) How were BLACKPINK formed and what records have they broken?

formed in 2016 by Korean entertainment company Y6 entertainment.

Most watched premier (1.66 million concurrent viewers)
most views within 24 hours for a music video (86million)
Fastest video to achieve 100,200 and 600 million views.
3rd most viewed music video of 2020
video had over 1 billion views

2) What other successful artists have YG Entertainment created? You may need to Google this.


3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

It altered how music was consumed by how its produced, distributed, and consumption. eg, how as technology advanced, people moved from radios or TV to their mobile devices to play any music they want. using apps like Spotify or YouTube. The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence). It also shows music video has become a media form in its own right, not just a way to sell an album. 


4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They put English translations for the western audiences to understand, they also try to speak English as well as doing world tours and perform on stage. pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 


5) How are UK-based music videos regulated and what types of content require warnings? 


Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).

The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.




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