Year 11 Paper 1 assessment: Learner Response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

www: Kamile, top effort here! Your unseen print advert analysis was very good!

Next steps: A few gaps in knowledge in relation to CSP facts + figures - double check these from blog work.

For Q7, more specific methods on how black widow was marketed + promoted. 

(grade 6)

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

Upper case and bold – connotations of the important, powerful message of the

image and copy.

• The white text against a black background and the darkness of the image makes the

writing stand out and anchor the message of the text about training being important.

Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

The use of intertextuality: The narrative references Roman Holiday so rewards

audiences who have knowledge of the glamour of old Hollywood. The narrative is a

parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s

Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus

goes past and a lady drops fruit.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

Recent cultural events referenced in cover lines – ‘See EU later’

references Brexit while ‘Love in the time of Corona’ reflects Covid

pandemic. Suggests that wealthy British people want to know the

latest news and current affairs.

• ‘Blond Ambition’ shows link to Prime Minister Boris Johnson

(interview with his brother). Reflects Tatler’s focus on power and

influence in Britain. This is also seen in cover line ‘Inside the new

British establishment’.

Cover image reflects British culture’s interest in stately homes and

high society events with Weymouth dressed in a ballgown in the

gardens of her Longleat house.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

The importance of the Marvel franchise and the overall Marvel Cinematic Universe

(MCU)

• The use of trailers, teasers and social media to build up excitement and word-of-

mouth long before release.

• The use of traditional film marketing techniques: trailers, film posters, red-carpet

premieres, interviews with stars and director etc.

• Star Power: most big-budget mainstream films and blockbusters will use Star Power

to attract audiences to their film. The main star in Black Widow is Scarlett Johansson

who is very well known and has established fans.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

I will Start revising more theories as I lack a lot of knowledge about it.

I will also make sure to work on time management, although I managed to get all of the questions done, I will check how many questions and marks and dedicate how much time I will put into each question.

I will also try remember all the codes when analysing an unseen printed advert which will help me with getting more marks and show the examiner that i know what i am talking about.