KAMILE's blogs

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Logo shows a galaxy chocolate bar. Sound- music/sound track from a 1950s movie. Camera shots-  closeup of the galaxy bar. Narrative- link to romance , woman needing saving by the man. 'Call to action' - makes it seem like chocolate hels you solve problems and promotes happiness and enjoyments. Valentines? Mise-en-scene- setting (famous Amalfi coast in Italy) reinforces luxury, Actor is Audrey Hepburn who was famous in Hollywood as an actor in 1950s. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. "Why have cotton when you can have silk?" suggests that cotton is cheap, and is everywhere, while silk is more expensive to make. The metaphor suggests that other chocolates are more cheaper than their brand and their brand of chocolate tastes of better quality than others. So they are sa...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as feminine, doing housework and in makeup with neat hair and dress despite being at home. It was like this because during ww2 men were at war and women took male jobs, now they want to turn it back. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is the slogan, it is catchy and has the white speech bubble like thing behind it. It looks like a comic which was popular at the time, and also resembled radio in a way but also at the same time looked part of the product.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Neatly done hair, smiling, dress, hea...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women sexualised, stay in kit5chen and clean, makes them seem happy to clean, always pretty with makeup, wears dresses. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Wears male clothing, or dresses that show off curves, fragrances that make a woman more attractive to a man, or to buy more shoes for every outfit which is a stereo type that women have lots of shoes. 5) How do your chos...

 1)Introduction to advertising: blog task 2)Gender representation in advertising: blog tasks 3)OMO advert: blog tasks 4)Galaxy 'Chauffeur' advert: blog tasks 5) Media assessment 2 learner response 6) Represent NHS Blood & Transplant campaign: blog tasks

  Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 1) image showing the product 2)unique selling point that makes the product special or different. 3)setting/colour scheme with connotations. 4)Logo sometimes with brand name or just a picture. 5)Slogan a catchy catchphrase  6)some texts is an anchorage text, it gives extra information about product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? Uses skittles to represent the rainbow (colour schemes). they could've drawn a normal rainbow, but they took a step further and used skittles as they have all the colours and fits with the slogan "taste the rainbow." The ...