1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as feminine, doing housework and in makeup with neat hair and dress despite being at home. It was like this because during ww2 men were at war and women took male jobs, now they want to turn it back. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is the slogan, it is catchy and has the white speech bubble like thing behind it. It looks like a comic which was popular at the time, and also resembled radio in a way but also at the same time looked part of the product. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Neatly done hair, smiling, dress, hea...
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